Market Updates

Vitamin Angel Alliance Launches New Effort To Eradicate Childhood Blindness Worldwide

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By: Sean Moloughney

Editor, Nutraceuticals World

Vitamin Angel Alliance, Santa Barbara, CA, has launched a new campaign with a goal of eliminating vitamin A deficiency-related blindness in children by 2020. The international drive by the humanitarian, nonsectarian organization will be launched with a grant from Johnson & Johnson to fund the first year of a three-year initiative aimed at protecting six million at-risk people. This phase in­cludes administration of high-dose vitamin A supplements to 250,000 children in year one in India, a country with at least nine million sightless people.

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